Website/media
123Plaktegels.nl
123Plaktegels.nl was rebuilt from a Dawn-derived Shopify theme into a branded storefront system. The store helps visitors choose adhesive tiles by room, style, thickness, installation confidence, and price while keeping content manageable inside Shopify. Reusable `brand-*` sections, product cards, collection filters, PDP tools, WebwinkelKeur review hydration, structured data, and a cart drawer bring inspiration and checkout behavior closer together.
v0.6
active theme release
57
files in the Shopify sections directory
88 / 92
desktop Lighthouse performance/accessibility audit scores
Overview
Context
From catalog to guided choice
Adhesive tiles are visual, practical, and comparative at the same time. Shoppers need to know whether a tile fits their kitchen, bathroom, toilet, or business space, but also which thickness, finish, surface, and installation approach makes sense. The existing store had plenty of product information and inspiration, but the choice and purchase route needed to feel less like browsing a catalog. The goal was to bring confidence, comparison, and buying action closer together.
Approach
A branded Shopify system the merchant can manage
The theme rebuild was designed as a branded layer on top of Shopify OS 2.0. Reusable `brand-*` sections keep the homepage, collections, product pages, cart, contact, and editorial pages consistent while copy, images, and blocks stay manageable in the Theme Editor. On product pages, the PDP combines a gallery, variant choice, area calculator, payment methods, USPs, specs, and installation content. JavaScript keeps interactions such as AJAX add-to-cart, cart drawer refresh, review hydration, and product calculator behavior fast and Shopify-native.
Result
A calmer store with more decision support
The result is a store that feels less like a set of separate templates and more like a guided buying experience. The homepage and inspiration blocks add context, collection pages support filtering and product comparison, and the PDP helps with installation, thickness choice, required quantity, and social proof. The theme layer also includes SEO and accessibility remediation, JSON-LD structured data, WebwinkelKeur review hydration, performance work, regression scripts, and a clear release workflow.
Delivered
- Custom Shopify OS 2.0 theme
- Branded Theme Editor section system
- Homepage, collection, product, cart, and editorial templates
- Product gallery, area calculator, and trust/payment blocks
- AJAX add-to-cart and cart drawer
- WebwinkelKeur review proxy integration
- Structured data and SEO remediation
- Validation scripts and release workflow
Stack
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