Website/media
Flowyard
I built a custom Shopify theme for Flowyard’s spas, pools, outdoor furniture and accessories. A distinct brand layer connects the homepage, collection pages and product pages. Reusable sections and Dutch Theme Editor settings keep content manageable. Product filters, specifications and a configurator for paid spa accessories support the shopping journey across desktop and mobile.
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Overview
Context
One store for different ways to enjoy outdoor living.
Flowyard brings spas, pools, outdoor furniture and accessories into one catalogue. Each product type calls for different information, while the store needs to feel like one brand. The theme therefore has a consistent visual foundation and distinct paths for inspiration, browsing and product choice.
Approach
A distinct brand layer on top of Shopify.
The Dawn theme was extended with reusable sections for the homepage, stories, categories and product information. Collection pages support filtering and sorting; product pages combine variants, specifications and supporting content. A spa configurator lets shoppers choose paid accessories while Shopify continues to handle products, cart and checkout.
Delivery
Built for ongoing content management.
The Theme Editor has Dutch settings for the brand sections, so the merchant can update copy, imagery and layouts. Technical delivery includes desktop and mobile checks, accessibility and SEO work, automated release validation and a management guide.
Delivered
- Custom Shopify theme
- Responsive storefront templates
- Reusable Theme Editor sections
- Paid spa accessory configuration
- Client guide and release checks
Stack
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